Duramela’s Privacy Policy
Last Updated: May, 2025.
Duramela Dinnerware Co., Ltd.] (“Duramela,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals and businesses who visit our website：https://duramela.com] (the “Website”) and interact with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information. This policy primarily addresses our B2B (Business-to-Business) interactions.
By accessing or using our Website, you signify your understanding of and agreement to the terms of this Privacy Policy. If you do not agree with this policy, please do not use our Website or provide any personal information to us.
1. Scope of this Policy
This Privacy Policy applies to information collected through our Website, as well as information you may provide to us through other means such as email, telephone, trade shows, or other business interactions.
2. Information We Collect
We may collect several types of information from and about users of our Website and our business contacts, including:
2.1. Information You Provide to Us:
This includes information by which you or your business may be personally identified or contacted:
- Business Contact Information: Name, job title, company name, company address, business email address, business phone number.
- Inquiry and Order Information: Details you provide when you inquire about our products (e.g., Melamine Plates, Trays, Bowls, OEM/ODM requirements), request a quote, place an order, or request customer service. This may include product specifications, design preferences, shipping information, and billing information (though sensitive payment details like credit card numbers are typically processed by third-party payment processors and not stored by us).
- Communication Records: Records and copies of your correspondence (including email addresses and chat transcripts) if you contact us.
- Marketing Preferences: Your preferences in receiving marketing communications from us.
- Feedback and Surveys: Information you provide when you participate in surveys or provide feedback.
2.2. Information We Collect Automatically:
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Log Files: Details of your visits to our Website, including traffic data, location data (general, not precise), logs, and other communication data and the resources that you access and use on the Website.
- Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
- Cookies and Tracking Technologies: We use cookies (small files placed on your device) and similar technologies (e.g., web beacons) to help us understand user activity, improve our Website, and personalize your experience. For more details, see Section 7 (“Cookies and Other Tracking Technologies”).
3. How We Use Your Information
We use the information we collect about you or that you provide to us, including any personal information, for the following business purposes:
- To Provide Products and Services: To fulfill your requests for products, services (including OEM/ODM customization), and information, including processing orders, managing payments, arranging shipping, and handling returns.
- To Communicate with You: To respond to your inquiries, provide customer support, send administrative information (e.g., updates to terms, policies, or order status), and request feedback.
- To Improve Our Website and Offerings: To understand how our Website is used, to improve its content and functionality, and to develop new products and services.
- For Marketing and Promotional Purposes: To send you information about our products, services, special offers, and industry news that may be of interest to your business, in accordance with your marketing preferences and applicable law. You can opt-out of marketing communications at any time (see Section 8: “Your Choices and Rights”).
- For Business Operations: For internal purposes such as data analysis, audits, fraud monitoring and prevention, and enhancing, improving, or modifying our services.
- To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
- To Enforce Our Terms: To enforce our Terms and Conditions and other agreements.
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With Service Providers and Business Partners: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, payment processing (as applicable for samples or small orders), order fulfillment, shipping logistics, information technology, customer service, email delivery, and marketing assistance. These providers are contractually obligated to protect your information and use it only for the services we ask them to perform.
- For Business Transactions: If Duramela is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be shared or transferred as part of such a transaction as permitted by law and/or contract.
- For Legal Reasons and Protection: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or government request; (b) protect and defend the rights or property of Duramela; (c) prevent or investigate possible wrongdoing in connection with the Services; (d) act in urgent circumstances to protect the personal safety of users of the Services or the public; or (e) protect against legal liability.
- With Your Consent: We may share your information with other third parties with your prior consent.
5. Data Security
We have implemented reasonable administrative, technical, and physical security measures designed to protect your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. These measures include SSL encryption for data transmission, access controls, regular security assessments.
However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include the length of our business relationship with you, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.
7. Cookies and Other Tracking Technologies
We use cookies and similar tracking technologies to track the activity on our Website and hold certain information.
- What are Cookies? Cookies are small files stored on your device (computer or mobile device). We use them to make our Website work, or work more efficiently, as well as to provide reporting information.
- Types of Cookies We May Use:
- Essential Cookies: Necessary for the Website to function and cannot be switched off in our systems.
- Performance and Analytics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site (e.g., Google Analytics).
- Functionality Cookies: Used to recognize you when you return to our Website and enable us to personalize our content for you.
- Targeting/Advertising Cookies (if applicable): May be set through our site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. (Note: For B2B, this might be less common or used differently than B2C).
- Your Choices: Most web browsers allow some control of most cookies through the browser settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. For more information about Google Analytics and how to opt-out, visit Google’s Ads Settings or the Google Analytics opt-out browser add-on.
8. Your Choices and Rights
Depending on your location and applicable data protection laws (e.g., GDPR for individuals in the EEA, CCPA for California residents), you may have certain rights regarding your personal information. These may include the right to:
- Access: Request access to the personal information we hold about you.
- Correction (Rectification): Request correction of inaccurate or incomplete personal information.
- Deletion (Erasure): Request deletion of your personal information, subject to certain exceptions.
- Restrict Processing: Request that we restrict the processing of your personal information.
- Data Portability: Request a copy of your personal information in a machine-readable format.
- Object to Processing: Object to our processing of your personal information, particularly for direct marketing purposes.
- Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, or if you have questions about your rights, please contact us using the details in Section 12 (“Contact Us”). We will respond to your request in accordance with applicable law.
Opting out of Marketing Communications: You can opt-out of receiving marketing emails from us by clicking the “unsubscribe” link provided in such emails or by contacting us directly. Please note that even if you opt-out of marketing communications, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
9. International Data Transfers
Duramela is based in China. If you are accessing our Website or providing information to us from outside China, please be aware that your information may be transferred to, stored, and processed in China and other countries where our service providers are located. Data protection laws in these countries may differ from those in your country of residence.
By using our Website or providing us with your information, you consent to the transfer of your information to countries outside your country of residence, including China, for processing and use in accordance with this Privacy Policy. We will take appropriate steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy and applicable law.
10. Children’s Privacy
Our Website and services are not directed to individuals under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.
11. Links to Other Websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
12. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
13. Contact Us
If you have any questions about this Privacy Policy, your rights, or our privacy practices, please contact us:
By email: lance@duramela.com
By visiting this page on our website: https://duramela.com
Attn: Privacy Officer / Legal Department
